An ambitious dreamer, spirited entrepreneur and all around go-getter, Kayley, is the founder, designer and creator of Wrinkle and Crease. Little do people know, the foundation for this Calgary-based stationery company was already being created, long before Kayley herself even knew it would become her future.

I wanted people like me who are planners, and dreamers and writers of things to have beautiful products to write on, to keep and to share with others.”

Behind The Scenes

How Wrinkle and Crease Came To Be

A lemonade stand and a $100 dollar bill, then came Wrinkle and Crease.

From a young age, friends and family identified Kayley as an entrepreneurial spirit. It wasn’t long until her and her siblings created their very own lemonade stand. When profits were low, she came up with the idea to make the stand mobile to gain new business. This worked well until there was a dispute within the partnership and Kayley went on to take the lemonade stand independently. With the help of her parents, she entered a young entrepreneurs contest and won a crisp $100 bill. This was all she needed to open a business bank account, upgrade her supplies and ingredients and create a mobile business. Throughout the summer, her stand treated the surrounding neighbourhoods with freshly made lemonade and later even ice cream treats – it’s no surprise she usually sold out half way through the day.

Since then, she dabbled in various other side jobs, while working for some very well established companies. where she was mentored by some incredibly smart business men and women.

The idea to start a stationery company didn’t begin to bloom until she was on maternity leave and realized this was the perfect time to begin a new venture so that she could continue to stay home with her daughter. Plus her love for dreaming up ideas and figuring out various ways to execute them was always a source of passion for Kayley in all of her endeavours. 

Being a chronic list maker and greeting card lover, she always found it easier to make sense of her thoughts, ideas and words once they were written on paper. She was driven to create a business that was both creative and inspiring, and encouraged other women around her to also dream big and give them the tools they needed to make it happen. In That Wrinkle and Crease was born.

WRINKLE AND CREASE

Interested to learn more about the wonderful creator behind our brand?

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@WRINKLEANDCREASE

It’s been a while since I’ve shown my face around here! It’s been a full few months for Wrinkle & Crease, and for me. For those of you that have joined us more recently in this journey, I’m Kayley, owner of Wrinkle & Crease Paper Products. This our THIRD year of business as W&C, and what a ride it has been. I began this company near the end of my maternity leave with my daughter, Avalyn. In some ways it felt like I had graduated to TWO small children overnight. The nights I wasn’t up with Avy, I was awake dreaming of what this company could be, where I wanted it to go, and figuring out how to blend these two new worlds. Some days it was a LOT. Some days were filled with OVERWHELM. Some days I doubted (ok, still do!) my abilities both in motherhood and running a business. And other days have been a LOT of fun. New opportunities and proud moments as W&C grows. New experiences and a lifetime of memories made with my little girl. This ride is about to get more exciting around here as we welcome a new little man to our family this December. Those of you who’ve seen me have seen this growing belly, but I wanted to share the excitement with all of you. Behind the scenes, we are working hard to prepare and evolve some some of our systems to make online ordering more seamless and expand our reach with amazing retail partners across North America to make sure our products are available to you. You’ll still see me around these parts, but I want to invite you in during this season of transition both within our family and with Wrinkle & Crease. Thank YOU from the bottom of my heart for continuing to support and grow with us over these past few years. Here’s to growth & change, stepping up, while letting go, courage & grace and new successes & failures too. To all that’s ahead. ✖️ 📷: @carlingstiksmaphoto
It’s been a while since I’ve shown my face around here! It’s been a full few months for Wrinkle & Crease, and for me. For those of you that have joined us more recently in this journey, I’m Kayley, owner of Wrinkle & Crease Paper Products. This our THIRD year of business as W&C, and what a ride it has been. I began this company near the end of my maternity leave with my daughter, Avalyn. In some ways it felt like I had graduated to TWO small children overnight. The nights I wasn’t up with Avy, I was awake dreaming of what this company could be, where I wanted it to go, and figuring out how to blend these two new worlds. Some days it was a LOT. Some days were filled with OVERWHELM. Some days I doubted (ok, still do!) my abilities both in motherhood and running a business. And other days have been a LOT of fun. New opportunities and proud moments as W&C grows. New experiences and a lifetime of memories made with my little girl. This ride is about to get more exciting around here as we welcome a new little man to our family this December. Those of you who’ve seen me have seen this growing belly, but I wanted to share the excitement with all of you. Behind the scenes, we are working hard to prepare and evolve some some of our systems to make online ordering more seamless and expand our reach with amazing retail partners across North America to make sure our products are available to you. You’ll still see me around these parts, but I want to invite you in during this season of transition both within our family and with Wrinkle & Crease. Thank YOU from the bottom of my heart for continuing to support and grow with us over these past few years. Here’s to growth & change, stepping up, while letting go, courage & grace and new successes & failures too. To all that’s ahead. ✖️ 📷: @carlingstiksmaphoto